Sometimes the hardest part of being a notary is making a decent, steady income. You have the ability but often times you struggle to find people who need notary work. Don’t worry. We’ll show yousome easy ways to start generating more work.
Create an online presence
These days the world is at our fingertips. Within seconds we can connect to people thousands of miles away, and information posted online becomes accessible to millions. As a notary you’ll want to tap into a more local scene, andthere are plenty of ways to get the word out online.
Build up social media profiles on websites relevant to you and your audience, like LinkedIn. Interact with your community on those profiles to create a reliable and trustworthy image. There are lots of advertising opportunities on social media sites to consider as well.
Content marketing is king, as many people are out looking for real information instead of advertisements. The value of writing a blog relevant to your target audience’s interests is high, since it can create traffic, trust, and business.
There are lot of websites made specifically for notaries out there, places where potential customers go when looking to get a document notarized. Create a profile or listing for yourself on such sites, presenting yourself in a professional and trustworthy manner. Including your past work experience can also be a great benefit and help you stand out.
Create a local presence
While marketing yourself online is great, your main audience will be local and it’s where you should focus your efforts.
Spread the word
If you’re out walking, go ahead and tell people you’re a notary. Carry around business cards (which are not as dead as some might say) and be ready to hand them out if an opportunity arises. Wear your logo on a shirt or hat or bag. Use every opportunity you can to promote yourself and your business.
Talk to businesses
It may sound old fashioned, but go around your local business and let them know you’re a notary and can help out. Retirement homes are an especially good choice for this. You might get turned away, but you also could end up with some business. Even if someone doesn’t need any notary work, ask if you can’t leave your business card in case one day a customer does.
Connect with notaries
Networking is another great way to get your name out there, particularly if you’re just starting out. Attend conferences and connect with your community. You never know where a connection might lead.
These are just a few suggestions on how to get more work as a notary. Try one or try a few and see what works best for you in your community. What methods have you used in the past to earn more notary work?